Email: info@pacificwild.org
Phone: 250-380-0547
Main Office
1529 Amelia Street, Victoria, BC
Lək̓ʷəŋən Territory
V8W 2K1
Field Office
P.O. Box 26
Denny Island, BC
Haíɫzaqv Territory
V0T 1B0
For Tolkien Reading Day this year, we re-wrote one of his most famous poems to honour Pacific herring: the one fish to rule them all, the foundation of the food web.
Three herring for the migrating seabirds under the sky,
Seven for the cod and flatfish in their halls of benthic stone,
Nine for Pacific Salmon doomed to spawn and die,
One for the killer whales on their apex throne
In the Land of British Columbia where the spring seas rage.
One Fish to rule them all,
One Fish to find them,
One Fish to bring them all, and in the ocean bind them
While hobbits destroyed the One Ring on March 25 by casting it into a fiery mountain, we hope to PROTECT the one fish against heating oceans, overfishing and habitat destruction.
Support our work and follow Pacific Wild for more!
Poem adaptation by @sydneycdixon
#tolkienday #lordoftherings #Lordoftheringsmemes #herring #foragefish #marineconservation #environmentalcomedy #foodweb #killerwhales #orcas #beautifulbritishcolumbia
🐟 Top 10 Animals That Rely On Pacific Herring
#8 – Halibut
Pacific herring aren’t just vital for birds and mammals—they’re also a key food source for large predatory fish like halibut.
During herring spawning season, halibut take full advantage of the dense schools of herring that gather near the coast. In fact, herring make up about 53% of a halibut’s diet during this time. Their abundance and accessibility make them an energy-rich, easy-to-catch prey.
When halibut move in to feed, they also attract marine mammals and sharks, making herring a crucial link in the broader marine food web.
Protecting herring means supporting healthy fish populations and the predators that rely on them.
👉 Stay tuned as we continue highlighting species that rely on herring for survival!
#PacificWild #ProtectPacificHerring #BIGlittlefish #Herring #PacificHerring #Top10 #Halibut
Exciting News! Not only is it World Bear Day today, but…
‘Return of the Great Bear’ is going global! Our documentary has been invited to tour with the Vancouver International Mountain Film Festival (VIMFF) from March 2025 to March 2026, with screenings around the world—from Canada to Brazil to Belgium.
And for those closer to home…
🐻 The Fight to Protect Grizzlies Continues – In Campbell River!
Join us for a special screening on March 27 at the Campbell River Community Centre Lounge, featuring special guest Natasha Wehn, director of ‘Return of the Great Bear’, who will share insights on its making and the ongoing conservation efforts behind it.
Now more than ever, we must stand together to protect what is wild.
March 27, 2025
5:30 PM - 7:30 PM
Admission by donation
Contact Annie Smith to reserve your seat at 📧 anismith@telus.net.
#ReturnOfTheGreatBear #VIMFF #CampbellRiver #GrizzlyBears #Conservation #PacificWild #CampbellRiver #WildlifeProtection #worldbearday #worldbearday2025
Glacier preservation isn’t just about ice—it’s about survival!
Glaciers are vanishing before our eyes, and with them, the steady flow of life-giving water that sustains British Columbia’s wild coast. As the ice melts, rivers run dry, ecosystems unravel, and species fight to survive.
💧 B.C.’s glaciers are vital to salmon-bearing rivers. As they shrink due to climate change, freshwater flow becomes unpredictable, threatening salmon populations—a critical food source for bears, sea wolves, and orcas.
💧 The Great Bear Rainforest and coastal estuaries depend on cold, glacial-fed rivers. Changes in water temperature and flow impact everything from eelgrass beds to the wildlife that relies on them.
💧 Freshwater flow shifts alter salinity levels in coastal waters, disrupting marine food chains—including herring, the foundation of B.C.’s marine ecosystems.
From mountain peaks to ocean depths, the loss of glaciers is a crisis we cannot ignore. The time to act is now: reduce greenhouse gas emissions, protect freshwater ecosystems, and fight for the future of our coast.
Protect what you love. Protect what is wild.
📸 @iantmcallister
#WorldWaterDay #ProtectBCGlaciers #ProtectBCWater #Glaciers #ClimateActionNow
This is what B.C.’s raw log exports look like!
Millions of cubic meters of raw logs leave B.C. every year, most shipped to China for manufacturing—while thousands of forestry jobs disappear and our last ancient forests fall.
This shocking footage, captured by Pacific Wild Co-Founder Ian McAllister on Vancouver Island, shows the raw reality: B.C. is exporting unprocessed logs instead of protecting old-growth forests and local jobs.
If we stopped raw log exports today, we could:
✅ Create thousands of jobs in sustainable, value-added manufacturing
✅ Strengthen B.C.’s forest sector instead of shipping opportunity overseas
✅ Relieve pressure on our last old-growth forests—before they’re gone forever
Premier David Eby’s mandate to the Minister of Forests seemed clear:
"Work to increase value from B.C.’s forests by supporting value-added and innovative forest products, creating good local jobs, and diversifying B.C.’s wood products for local and international markets."
But forests and communities continue to fall!
Now is the time to act. Contact Premier David Eby and Minister Ravi Parmar and demand an end to raw log exports:
👉 premier@gov.bc.ca
👉 FOR.Minister@gov.bc.ca
📸 @iantmcallister
#InternationalDayOfForests #RawLogExports #SaveBCForests #StopRawLogExports #ProtectWhatYouLove
@davidebybc @rparmarbc
🐟 Top 10 Animals That Rely On Pacific Herring
#7 – Bald Eagles
Every spring, as millions of herring gather to spawn in bays and coves along the Pacific Northwest, bald eagles follow the feast. These powerful raptors congregate on shorelines, diving talon-first into massive concentrations of Pacific herring.
In coastal regions, fish often comprises 70-90% of a bald eagle`s diet. The nutrient-dense quality of herring supports the health of adult eagles and chick development, in preparation for leaner months of the year. On a larger scale, birds feeding on marine organisms play an essential role in nutrient cycling, bringing ocean-derived nutrients to terrestrial ecosystems.
Bald eagles are icons of the Pacific coast, but their survival—like so many species—depends on the abundance of herring. Without herring, these birds face food shortages and ecosystem-wide consequences.
Protecting herring means protecting bald eagles and the balance of coastal ecosystems.
👉 Stay tuned as we continue highlighting species that rely on herring for survival!
📸 @iantmcallister
#PacificWild #ProtectPacificHerring #BIGlittlefish #Herring #PacificHerring #Top10 #BaldEagles #BaldEagle