What You Told Us

The results from Pacific Wild's 2026 supporter survey are in. This is what we heard, and how it’s shaping our plans for the future.

This spring, hundreds of supporters, partners, volunteers, donors, and community members took part in our Pacific Wild Community Survey.

Thank you.

We are deeply grateful to everyone who took the time to share their perspective. Your responses were thoughtful, honest, encouraging, and, at times, eye-opening.  

Why We Asked

British Columbia is at a pivotal conservation moment and Pacific Wild is ramping up our efforts to match what’s at stake. To help guide us we’re refreshing our strategic plan, and we wanted to hear directly from the people who support our work.

What We Heard

🌲Habitat degradation and loss remains the conservation issue of greatest concern for our community, with 82% of respondents identifying the impacts of human activities such as logging, mining, and oil and gas development as the top concern.

🌊 Pacific Wild’s work protecting wolves, bears, and ancient forests is more widely recognized than our marine conservation work, highlighting an opportunity for us to better share our efforts to protect salmon, herring, whales, and ocean ecosystems.

🤝Pacific Wild is trusted. Nearly nine in ten respondents told us they have a high or very high opinion of our organization.

📣 Respondents see Pacific Wild as playing a unique role in conservation in British Columbia and want us to remain bold, independent, and willing to take on difficult issues.

❤️‍🔥 You want more opportunities to participate. Nearly two-thirds of respondents said they would like to take action on specific conservation campaigns and initiatives.

💥 We heard a clear challenge: we need to do a better job sharing the scope and impact of our work. The feedback showed us that our science, advocacy, investigations, and conservation successes are not always visible.

💙 We also learned that what people value most about Pacific Wild is our visual storytelling, our deep connection to the Pacific Northwest, and our commitment to protecting species and ecosystems.

What Happens Next?

This feedback is already helping shape our strategic plan, communications, and engagement opportunities.

Why Does It Matter?

This is a pivotal moment for conservation in British Columbia.

The next few years will bring decisions that determine the future of many of the species and ecosystems Pacific Wild has worked to protect for decades. 

Meeting that challenge will require a plan backed by strong science, compelling storytelling, courageous advocacy, and an engaged community of volunteers and donors.

We’ll share our new Strategic Plan soon — a roadmap for how Pacific Wild will focus its energy and resources during this critical period.

Together, we can help build a society that lives in respectful relationship with wildlife and their habitats, and acts to protect them.

Thank you for helping us shape that future.

The Pacific Wild Team